With what promises to be another hot summer approaching, g8wave and media partners Johnston Press have successfully teamed up to provide The Scotsman readers with that extra impetus to get into shape for the holidays. Utilising g8wave's premium SMS mechanic, The Scotsman launched an in-print, online and TV campaign to advertise their 'Free Pedometer' offer. Over 7000 text entries were received over the course of a single weekend, exceeding all expectations. Yet another powerful indicator of the simplicity and responsiveness of SMS as a means of fostering brand affinity and customer interaction.

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