The starter's pistol was fired back in May
when g8wave, in partnership with NatMag's Runner's World magazine,
set the pace for a successful SMS competition that ran up to the
end of August.
The promotion:
The chance to win a five-day trip for two to New York - a once in a
lifetime opportunity to stay in the heart of fashionable New York beginning
on November 1st with four nights' accommodation at The Crowne Plaza
Hotel, just off Times Square, including transfers, entry to the famous
ING New York City Marathon on November 4th and return flights with
Virgin Atlantic on the 5th.
The marathon is one of the biggest and best in the world, with over
90,000 applicants each year. Its amazing route, with over 2 million
spectators lining the course, weaves through the famous boroughs of
Staten Island, Brooklyn, Queens, the Bronx and Manhattan.
Readers were simply asked to text in with the trigger and their name
- all for the cost of a standard rate text.
The result:
This proved to be a highly successful competition with over 2,000 Runners'
World readers sending in an entry.
The National Magazine Company is one of the foremost luxury consumer
magazine publishers in the UK, reaching 13.5 million adults every year.
NatMag currently publish 19 magazines and 62% of all ABC1 magazine-reading
women engage with a NatMag brand.
Runners' World is the place where UK runners come to chat, read about
upcoming events, find advice and more. It is the UK's largest running
magazine, with an officially audited ABC circulation figure for Jan-Dec
05 of 83,539 copies a month, which includes a subscriber base of well
over 50%.
Contact
us for more details on what g8wave can do for you.
Or text: g8wave (space) your
name / company to 81800 and we'll contact
you!
