Brand identity and customer experience are
inextricably linked – the brand represents a unique bond with
a customer and g8wave, in partnership with the KM Group, has ensured
that ‘Kent Singles’ has provided an enjoyable, effective
dating experience – online, in-paper and on mobile.
To enhance the brand experience for our Kent Messenger dating members
we have brought together both the ‘Paid’ and ‘Free’ newspaper
dating designs under one integrated ‘Kent Singles’ brand.
To coincide with the Kent Singles launch in-paper, we introduced a
special on-page promotion with all new dating members receiving free
entry into a prize draw to win a four-day trip for two to France, including
Paris, promoted with various-sized ROPs.
The new Text Reply option allowing readers to reply to adverts by
SMS is also proving to be a great success, providing users with an
additional channel to the service.
The re-launch also incorporated a new web dating home page and a range
of buttons and banners to promote the website together with a special
feature promotion offering a FREE 7-day subscription worth over £7.00
to all new and existing members who recorded a free voice greeting
and registered their mobile. The aim - to increase the percentage of
web members with approved voice greetings so that they can be cross-promoted
within the newspaper dating section, increasing their chances of dating
success.
A positive customer response, highlighted by an increase in joins,
is just one indication that our efforts have been successful.
In addition, the KM Group continue to successfully provide its readers
with a selection of g8wave’s mobile products including TxtChat
- the industry leading peer-to-peer, moderated chat service. TxtChat
continues to drive strong revenues and create a growing community of
users. We also have a new integrated web portal due to launch in the
near future.
Contact
us for more details on what g8wave can do for you.
Or text: g8wave (space) your
name / company to 81800 and we'll contact
you!
