Cue the music! g8wave and The Charlatans rock the music industry
g8wave has teamed up with indie band The Charlatans, to deliver
a mobile internet (WAP) site which will allow fans to download
ringtones, full tracks, images, videos and other unique content,
as well as updates on the band, all free of charge.
The Charlatans have a history of pursuing revolutionary approaches
to music distribution - only last month the group gave away
their new single 'You Cross My Path' on XFM, free of charge.
The agreement with g8wave aims to take this mobile music and
marketing strategy in an even more radical direction. This
will include Bluetooth broadcasting at shows, mobile ticket
sales and even a mobile store, where visitors can purchase
t-shirts and posters. The WAP site will also carry advertising
with major music and lifestyle brands.
Fans of the band can access this new mobile service straight
away - the band's UK tour, which began on November 3, enables
them to receive free Charlatans mobile content during the gig
by simply switching on Bluetooth. They will receive a short
message with a link to download the 'You Cross My Path' MP3
ringtone and the single artwork.
"Giving away the music for free is the most intelligent
option for bands, as it maximises other revenue streams and
stops this whole notion of stealing music by making it legal,"said
Alan McGee of McGee Management.
"Working
with g8wave on adding mobile to this mix was absolutely natural
and takes The Charlatans up to the next level with our approach
to delivering music to the people."
Brad Mindich, g8wave's Chairman and Chief Strategy Officer
added: "It is amazing to be working with The Charlatans
on such a forward thinking, industry-changing project. Mobile
is critical to the music revolution and The Charlatans have
embraced mobile as a way to further enhance the relationship
they are building with their fans."
Listen to BBC 6 Music Broadcast
Visit The Charlatans WAP site at: http://thecharlatans.mobi
Or use your QR reader on your mobile and get there faster!
Contact
us for more details on what g8wave can
do for you.
Or text: g8wave (space) your
name / company to 81800 and we'll
contact you!
Return
to listings