Cue the music! g8wave and The Charlatans rock the music industry

g8wave has teamed up with indie band The Charlatans, to deliver a mobile internet (WAP) site which will allow fans to download ringtones, full tracks, images, videos and other unique content, as well as updates on the band, all free of charge.

The Charlatans have a history of pursuing revolutionary approaches to music distribution - only last month the group gave away their new single 'You Cross My Path' on XFM, free of charge. The agreement with g8wave aims to take this mobile music and marketing strategy in an even more radical direction. This will include Bluetooth broadcasting at shows, mobile ticket sales and even a mobile store, where visitors can purchase t-shirts and posters. The WAP site will also carry advertising with major music and lifestyle brands.

Fans of the band can access this new mobile service straight away - the band's UK tour, which began on November 3, enables them to receive free Charlatans mobile content during the gig by simply switching on Bluetooth. They will receive a short message with a link to download the 'You Cross My Path' MP3 ringtone and the single artwork.

"Giving away the music for free is the most intelligent option for bands, as it maximises other revenue streams and stops this whole notion of stealing music by making it legal,"said Alan McGee of McGee Management.

"Working with g8wave on adding mobile to this mix was absolutely natural and takes The Charlatans up to the next level with our approach to delivering music to the people."


Brad Mindich, g8wave's Chairman and Chief Strategy Officer added: "It is amazing to be working with The Charlatans on such a forward thinking, industry-changing project. Mobile is critical to the music revolution and The Charlatans have embraced mobile as a way to further enhance the relationship they are building with their fans."


Listen to BBC 6 Music Broadcast

Visit The Charlatans WAP site at: http://thecharlatans.mobi

Or use your QR reader on your mobile and get there faster!

Contact us for more details on what g8wave can do for you.

Or text: g8wave (space) your name / company to 81800 and we'll contact you!

 

 

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