News :: Orange @ the BAFTAs

And the award goes to… g8wave!

For the second year in a row g8wave have been chosen by the M&C Saatchi advertising agency to provide the Live-Text voting platform for the Orange BAFTA Rising Star Award.

This prestigious award is the only one on the night to be voted for by the public, who will decide which actor they think is destined for great things.

Award-winning British director Richard Curtis sums up the importance of this award: "The Orange Rising Star Award is crucial because when you look back on people's careers, you often find the most brilliant things they did were at the beginning but no one thought to reward them for it."
The vote, which will be announced at the Orange British Academy Film Awards ceremony on 11 February 2007, utilises g8wave's Live-Text mobile communicator application.

The winner is chosen from a list of five candidates and votes are cast by texting the actor's name to a premium SMS short code. M&C Saatchi's media partners, newspapers The Times, The Guardian, The Sun, The Mirror and magazines Empire, FHM, GQ, Heat, Glamour, Closer and Zoo will all be advertising the vote. BBC Radio1, Virgin Radio and GMTV have also agreed to broadcast the details.

There is also a prize on offer - in partnership with Blockbuster, anyone who votes using their special trigger codes will receive a two-for-one film or game rental text voucher from g8wave. Winners just go into their local Blockbuster store, show a member of staff the text, then go and choose their film or game.