With g8wave already providing Observer Standard with an integrated dating service in print and online, it was a natural progression for them to explore the opportunities held within mobile for them to connect with their readers and promote up-to-date news and promotions.

Mobile will allow Observer Standard, which publishes several popular free and paid-for titles across the Midlands region, to implement creative and pioneering campaigns for their readers to connect with. Not only will mobile create new revenue streams it will also engage readers on a one-to-one level through a portal that will reach readers wherever they are - a function that mobile can boast above any marketing medium in the industry.
 
Already the signs are promising, with high entries on a number of campaigns including votes and competitions and a willingness from editors to drive mobile marketing and look to build brand awareness and trust with their readers. Both parties are looking forward to seeing the growth and expansion of mobile over the coming months, especially during the busy festive period.
 
“g8wave have been immensely helpful in getting us going with the use of SMS. The simplicity of the set up and responsiveness of the staff have made things very straightforward.” “The presentation to our editorial staff was invaluable in inspiring them to use the system in various different ways right from the first week - the enthusiasm doesn't seem to be dropping off either, which is a great sign for the future.”
 
Tim Purslow, Observer Standard Newspapers Limited

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