Mark Challinor makes a welcome return to g8wave from Buzz Mobile Marketing.

Mark is no stranger to the company as he first joined g8wave, formerly ‘Tele-Publishing UK Limited’ as one of the founding Directors back in 1996.

Habib Khoury, president g8wave Inc said:

“Due to our continued development of the business worldwide, with offices now in Los Angeles, Boston, London and New Delhi, and our drive to develop and deliver new and engaging products to our worldwide client base, we are obviously delighted to welcome Mark to our senior management team and have no doubt that his background and experience in this market as a pioneer and originator will add immense value and direction in the exciting days ahead.”

Mark Challinor, Managing Director g8wave UK:

“The rapid migration of consumers and revenue from more traditional media towards digital platforms continues to highlight the need for specialist businesses that have heritage, experience and creativity in providing a broad range of services in the way g8wave currently operate. The emergence of “Mobile” as a major platform for consumer interactivity represents one of the most explosive growth areas in the market, I hope to enhance the current range of services by bringing with me my “Buzz” experience to drive future interaction, database and revenues for media and non media companies”.

Mark is a high profile, respected marketing & promotions professional within the international newspaper industry. He started his business career in direct marketing, working on below-the-line campaigns for diverse clients such as B&Q stores and The Conservative Party in the UK.

He joined the Liverpool Echo and Daily Post as Marketing Manager in 1987, where he spent 8 years developing the brands and their various promotional/marketing campaigns in his hometown, Liverpool.

Mark came to work and live in London in 1995 where he joined Thomsen Regional Newspapers as Group Promotions Manager: the group at the time, being the UK's largest publishers of regional press. There he provided a national consultancy role to TRN centres across Britain on all promotional matters, developing newspaper sales/advertising revenues and was responsible for the training of centre staff in marketing/promotional areas.

He went on to ultimately spend over 10 years in UK national newspapers working as Promotions Director at Mirror Group Newspapers (The Daily Mirror and Sunday Mirror) and Group Promotions Manager at Associated Newspapers (The Daily Mail, Mail on Sunday, Evening Standard and Metro). Here, Mark was responsible for many high profile promotional campaigns and interaction techniques on some of the world's largest newspapers. At Associated, he began to develop mobile marketing techniques into the Group's promotional mix, which was where his original interest in the mobile space began.

In between his newspaper roles, he was a consultant to Shibsted AS Group (Scandinavia) producing the original feasibility studies for setting up Metro newspaper in the UK.

Currently, as well as being Managing Director of g8wave Ltd, he is European President of the International Newspaper Marketing Association (www.inma.org), a worldwide ideas sharing network for newspaper marketers.

Mark also sits on the board of the Code of Advertising Practice (CAP), part of the Advertising Standards Authority, where he represents the newspaper industry.

Other business involvements include being a past President/Chairman of the Chartered Institute of Marketing (Merseyside, Cheshire and North Wales) and a regular speaker at marketing/newspaper conferences in many international locations.

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