Big L Radio is a fast-growing independent radio station catering for the
mainly 35 plus, demographically ABC1 areas of Greater London
and Essex. They are due to launch an all new dating service
in the new year using g8wave's pioneering multi-platform
dating model: on-air, text, telephone and online.
g8wave's wealth of experience in operating successful radio
dating services was one of the many reasons why Big L saw the
company as the clear choice to partner their growing brand.
Using g8wave's knowledge in both the dating and mobile environments,
Big L plans to build on their affinity with their listeners
to create a strong, trusted listener-led dating model.
g8wave's multi-channel dating platform generates market-leading
revenues through a robust billing structure allied with their
text, telephone and online connections.
"It's the complete package and the only model that allows
for cross-promotion across all of Big L's associated media",
said Matthew Wilkinson, Senior Account Manager at g8wave.
The benefits to Big L are substantial:
- Builds brand affinity with a bespoke revenue generating product.
- g8wave dating services are created, designed and produced
completely in-house, Big L need only one point of contact
for all their compliance, copy, online and mobile/IVR requirements.
- Flexible online and mobile architecture allows for creative
content changes as and when required. 'Real-Time' moderation
gives Big L the power to update their product in accordance
with on-air promotions.
- Creates a valuable database of users via text, telephone
and online channels. Information can be mined for future
marketing purposes.
- g8wave's direct mobile connections and durable online infrastructure
allows for real-time analytical moderation, giving Big L
greater control for fine-tuning the ad schedules and copy.
Not only can g8wave track how many people have requested
information via text, telephone or online, they can monitor
how many convert, from what location and at what time. Extremely
valuable information for media operations working within
time-sensitive markets.
Want to see the BIG L website? Or check
out the dating site here
Contact
us for more details on what g8wave can
do for you.
Or text: g8wave (space) your
name / company to 81800 and we'll
contact you!
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