Valentine's Day this year saw g8wave launch two fresh, new dating services
for Associated Newspapers' Evening Standard and London Lite
titles.
ES Meeting Point and WLTM both aim to provide Londoners with
a hassle-free, fun, exciting way to date wherever they are.
With g8wave’s strong dating background and Associated’s
vast reader base in London, both parties saw the benefits of
offering readers a dating service that would not only generate
revenue for both businesses, but also allow people to communicate
with each other via their phone, online or via the columns
of the papers.
With both dating services appearing in print on a weekly basis,
readers are given the opportunity to have their ad featured
and respond to potential matches over the phone. As well as
this, g8wave have built branded dating websites for both newspapers
where readers can browse the members' gallery and take advantage
of the messaging, “winking” & voice greeting
applications, as well as being able to view other members'
photos.
Not only does dating allow Associated to build a database of
members for further marketing opportunities, it also provides
Londoners with a modern, convenient way of dating.
Annabel Hembry, Head of Telecommunications at Associated,
has been impressed with g8wave’s ability to launch the
service swiftly, efficiently and at very short notice:
“We are so grateful to g8wave for making the transition
from one dating service to another as smooth and as easy as
it has been. I have been really impressed with the work that
has gone on to launch the new service in a really short amount
of time. We nailed it within ten days, which is fantastic.”
g8wave’s Managing Director, Mark Challinor added:
"I am delighted to be entering into a partnership with
Associated. It’s gratifying to know that such an influential
and powerful group has chosen g8wave as their dating/mobile
partner. We believe we have the best technology, client service
and marketing operation in the mobile arena and we will hope
to demonstrate this fully now as we move into this arrangement."
Contact
us for more details on what g8wave can
do for you.
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