g8wave has teamed up with The Mall, the seasonal brochure advertising the latest news, events and special offers at their 20 shopping centres all over the UK.

With over 100,000 copies of the spring edition in circulation, g8wave's expertise offered a great opportunity for The Mall to engage with a vast number of people via mobile, so they could build a database from their regular shoppers and target these people at a later date with offers that might interest them.

The Mall asked g8wave to think of some enticing competition ideas and promotions which would appeal to shoppers of all ages.

We chose the following:

• Holiday to China	• Year's supply of Charles Worthing products
• Win a mobile phone on Virgin	• Win GHD hair irons

To ensure that we met the client's expectations of building a large database we asked entrants to abbreviate the name of the centre they were entering from, so for example a text message from a Luton customer looked like this:

Holidays (Space) Lu

This made it quick and easy to enter and maximised the potential for a large number of entrants.

This proved to be a highly successful five-week promotion and the client was hugely impressed by the size of the database we helped to generate, highlighting the power of mobile marketing and g8wave's ability to capitalise on this to the full.

Contact us for more details on what g8wave can do for you.

Or text: g8wave (space) your name / company to 81800 and we'll contact you!

 

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