In late 2007, popular National magazine title Men's
Health teamed up with g8wave to promote their biggest ever
giveaway, with over £6000 worth of
goodies for readers to get their hands on.
Up for grabs was a selection of fantastic prizes advertised
on a glossy double page spread:
- 10 X worth £99
each
- 2 X gym memberships worth £500
- 12 X Motorola earphones
worth £69.99 each
- A luxury spa break for
two worth £1,000
- 8 X Ben Sherman jackets
worth £129 each
- 3 X sets of golf clubs
worth £350 each.
Using g8wave's flexible, robust in-house SMS infrastructure,
readers texted in to try and win whichever prize took their
fancy. Readers were allowed multiple entries to any of the
prize offers, each time leaving their full name, address and
postcode. All data was automatically segmented into UK regions
by postcode, enhancing the quality of the database and allowing
for further niche marketing opportunities dependent on the
region and reader-interest levels for that particular prize.
Impressive Results:
With so many different prizes on offer
and with so many different variants to text entry available,
the operation was implemented swiftly and assuredly by g8wave's
experienced and skilled management and technical team. Literally
thousands of entries generated a unique database from 25% of respondents
- an extraordinarily high amount. The SMS route of entry gleaned
a new database of potential subscribers which
doubled Men's Health's like-for-like subscription rates at
the same point the previous year. This contributed to a handsome
19% conversion rate (almost double the normal expectation)
from telemarketing once the month-long competition had ended.
"This was a good campaign for us" said
a delighted Sharon Douglas, Group Circuation and Marketing
Director. This has now led to examining other opportunities
across their range of titles.
So the partnership between Men's Health and g8wave has proved
to be very healthy indeed!
Contact
us for more details on what g8wave can do for you.
Or text: g8wave (space) your
name / company to 81800 and we'll
contact you!
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