Johnston Press chooses g8wave to expand its mobile strategy

g8wave is proud to highlight its continued work with Johnston Press - one of the largest regional press groups in the UK & Ireland - comprising over 300 print titles and 231 affiliated websites. In 2006, Johnston Press recognised the importance and potential in the growing mobile space and the need to development a coherent mobile marketing strategy that best reflected and enhanced its core brand values; attributed to and trusted by the readership of its newspapers.

Throughout 2007, g8wave provided Johnston Press with a strong mobile presence in-print and online and used this mobile "springboard" to provide a convenient and personal platform in which readers can engage and interact with their local newspaper.

g8wave's commitment to mobile innovation, aligned with a robust technical and management structure, has enabled Johnston Press to reach out to its readers with a plethora of SMS campaigns and services and, as early as March 2007, surpass the amount of text traffic generated for the whole of 2006. Such campaigns include: competitions; vote-lines; reader feedback forum; reader subscription-based news and sports alerts; lowest unique bid auctions; pay for content; football realtones and online video diaries, to name but a few. Particular SMS campaign highlights include Scotland on Sunday's exclusive CD offer from acclaimed tunesmiths "The Proclaimers" and a complementary whiskey miniature offer to tie in with best-selling crime writer Ian Rankin's forthcoming novel.

While votelines, reader feedback forums and competition lines continue to be popular among Johnston Press readers, we're now experiencing unprecedented demand for new services built around reader-generated content. Video and MMS picture services are providing newspapers with a content-rich source of new copy and features, as well as building a fluid, instantaneous means of corresponding with their readers.

g8wave look forward to continued growth and expansion with Johnston Press throughout 2008, as more and more readers adopt the medium of mobile as a fundamental means of accessing and contributing to their newspaper's content as and when they want it.

 

 

Contact us for more details on what g8wave can do for you.

Or text: g8wave (space) your name / company to 81800 and we'll contact you!

 

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