g8wave has enjoyed an ever-evolving relationship with GMG Radio, and the recent launch of the new text registration facility has served to further complement GMG's successful Smooth Soulmates and Real Love dating brands.

g8wave recognised the immediate value of text in fostering a fluid, instantaneous means of connecting over 2.6 million of GMG's listeners with their branded dating community.

By simply texting either 'REAL' or 'SMOOTH' to a free shortcode, listeners are given the benefit of an easy-to-use registration process while GMG can use the real-time text mechanic to promote other aspects of their programming and online output.

"Text allows listeners to access the content they want, when they want it, without having to note down long telephone numbers or indecipherable online details for use at a later stage".

"GMG have now seen huge gains in the amount of conversion to cost ratio over the past month and with added airtime support we expect this figure to grow well into the third quarter".



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